Welcome to White Gold

It may be even more simple than I thought:

Consumers demand premium products.

Business delivers everywhere BUT culture, where its rational methods sully the true love a culture requires and fixed price points discourage a solution.

Economic development creates more premium consumers and erodes traditional culture.

The result is modern mass frustration. A longing for mature, warm, playful, inventive, intimate, relaxed, rested culture.

The only cure for this frustration without crashing the economy is the creation and consumption of a premium mass culture. Which requires both economic and artistic imagination--inspiration.

Enter White Gold.

White Gold is the premium, conscious, mass culture that scratches the unscratchable itch.

Honest and direct, mature and warm. Raw and loving. Sex. Supportive. Real.

The Love Artist is the first blossom of this new premium culture. The prototype.

The current, second, printing is just a couple hundred books. (Maybe even 100). That will launch a golden age.

Songs, movies, and magazines are on the way. As are the most loving clothes and consumer goods you've ever seen. If you'd like them now, just buy the book. If you'd like them later, just wait. Even if you can do without, others can't. Or won't.

Your kids will think it normal like email. And say "Da-aad" when you try to tell them about various Scandinavian Death Metal factions and $10 t-shirts.

And they'll inspire you. To do what you want. What you really want--not what you scene want. Not what you art world want, not what you economically viable want. What you really want.

Yeah, that.

So relax if you'd like. It's a great career move.

What's that you say? Sacrilege? Paying for love!!?

Yes, I say. Exactly.

That's the way it's always been. And always will be. I didn't make it up--just figured it out. At significant risk to my personal, financial and mental well-being I might add.

But every faith tradition says the same thing: put faith--put love--before money.

Have faith.

Pay for love.

And if you get that--deeply--then you probably don't even need the book. Though you'd likely want it.

My favorite line in the bible is the one where Jesus says it's harder to ride a camel through the eye of a needle than it is for a rich man to get into the kingdom of heaven. (That's going to be my first magazine cover. Dressed like 'Aurence.)

Forget for a moment that that was two thousand years ago, before the masses had money to support vrai artistes. And that all the successful artists of the time practiced at the whim--and within the subject matter--of the controlling classes.

And instead read what comes next, when an astute bystander (Paul?), asks essentially: So we're all screwed?

Jesus' reply: "With God all things are possible."

Replace "God" with "love" if you like, but don't miss the good stuff. A couple thousand years of misunderstanding, slaughter, maiming and misery is literally nothing to the happy ending that's guaranteed!

Guaranteed.

Because all things are possible.

With love.

And you wouldn't want it any other way. That I can guarantee--from personal experience.

Ask and you shall receive.

Welcome to White G.