White Gold Business Plan—Executive Summary

Intention: To capture the global market for premium culture—by creating and licensing unique content in the film, music, publishing, periodical, clothing and consumer goods industries.

Current Market: Fixed pricing for mass cultural content gives us childish content producers. frustrates mature, sophisticated and wealthy consumers, and arbitrarily limits growth in co-branded consumer goods.

Clientele: The market is increasing comprised of creatives, editors, and wealthy sophisticates. White Gold will offer unique, branded content unavailable at current price points and license industry leading manufacturers to offer the same.

Strategy: Improving the model of the most successful artists, White Gold will demonstrate cultural value with the release of premium literature and music, which will then be leveraged with premium film, television and magazine offerings and maximized with licensed premium consumer goods.

Cornerstone: White Gold’s first offering is a book currently available entitled The Love Artist. Priced at $120, The Love Artist is a book that American culture must reckon with to move on, but also offers what no recent novel has: a way out for both artists and connoisseurs.

Walking the Line: The sole occupation of White Gold is to create premium creative content and license it's use to top manufacturers and distributors. Specifically, those who have demonstrated superior manufacturing capabilities, an advanced design sense, and enlightened cultural and social values. The market—and especially ROI—is moving premium by every measure, it is our intention to create a new model for personal, financial, cultural, environmental, spiritual and social success.

Focus: As the launch of White Gold will literally ignite a powderkeg of consumer desire, our focus will be relaxed, intentional, spontaneous brand management. Premium mass culture is the most—and perhaps the last—underserved and lucrative market on the planet. Once ignited, White Gold will likely enjoy eponymic recognition similar to Xerox, Band-Aid, Chapstick, Styrofoam, and Q-Tips.

A Permanent Edge: Creating the sector will give White Gold a distinct head start, especially as others rely on our products to compete. However, it is important to note, that this is no ordinary business proposition, but rather a turning point in the understanding of economic growth and human culture.

Put simply: anyone who tries to position premium culture as exclusive is fighting a losing battle. Material goods skew exclusive, cultural goods skew inclusive. Our pricing is merely a reflection of what it costs, in real terms, to achieve the conditions necessary to ensure a clear voice.

Assets: White Gold currently owns the exclusive rights to the first and only existent expressions of premium culture. If punk, country, rock and hip-hop are diverse sub-genres, then premium is the single, unified sur-genre. White Gold also owns significant brand bandwidth and internet domain real estate.


White Gold is currently seeking allies with at least $2 million to launch what will be the globe’s most lucrative and efficient business.

It is estimated that an ad campaign of $10 million, with personnel and overhead of $6 million, would be sufficient to capture this market worldwide. As this undertaking is likely to be noteworthy, if not controversial, a significant portion of the publicity should be free.

White Gold is literally delivering content for the massive and essentially empty pipeline to mediate.

We’re giving both consumers and industry what it wants.

Please contact White Gold Owner and Chief Executive Artist Eben Carlson at 773 655-6100 or visit our web site at www.whiteg.com for more details.

Eben has founded and grown numerous businesses including a design house producing creative for international brands like NBC, Safilo, and Warner Brothers. A founding member of liberation capitalists T hree and micro non-profit The Puny League, he was also in the pit when grunge broke. With photos to prove it.

Eben is an accomplished multi-disciplinary artist with a degree in Intellectual History/The History of Change and Studio Art from Hamilton College. White Gold is the result of ten uninterrupted years of economic, artistic and cultural research.

Eben was chosen as a Future Watch Cultural Visionary by Yes Magazine along with Ram Dass in 1996.

He currently resides in Chicago.