One thing I never anticipated when I wrote a $120 book and tried to get start-up for the label carrying it was the abject fear that people have for ideas that no one else knows about.

Are there very, very important ideas that no one knows? History says, of course, lots of them.

Will these ideas almost effortlessly make some people rich and improve the living conditions of billions of others? History says naturally.

But I'll admit I have no idea how to get the truth that I stumbled upon understood.

I've explained it rationally, historically, economically, in human terms and emotional terms.

I've translated it into uptight business-speak for the suits and into woe-is-me victimhood for starving artists. I've appealed to ego, compassion, the gods of money, the environment--whatever I think will work.

The truth is that there are few reasons NOT to embrace floating prices on untangibles. Because they will not only achieve what we think of as "saving the environment", but also make our jobs many times more enjoyable, grow our economy by a huge factor, and make room for those currently forced out of the tangible/intangible economy.

Oh, did I mention that they will provide us with a multifaceted, mature, rich, fun and varied culture beyond our wildest dreams and allow our children to do what they like rather than grinding a life out as lawyers and middle managers.

I don't see a downside--any short-term dip in spending in other consumer sectors will be massively offset by a rapid rise in the earning power of most people on earth. What allowing untangible prices to float will do is create a new, round, top to our current socio-economic pyramid.

Which will create upward momentum around the base, where most overt conflict in the world takes place.

But from what I can tell, artists don't want to be successful, nor businessmen, really. They want to be NOT ALONE. (They feel lonely and want to moderate whatever causes they THINK could exacerbate that.) They actually want to be with--within the safe and understandably rational confines of whatever community to which they pledge allegiance--but to admit that requires vulnerability, which they have been well trained to avoid at all costs.

And taking a significant enough risk to really change the game--which is the only way to truly and permanently be WITH (if any spiritual traditions are to be believed)--takes risking being alone.

If you're normal and succeed, you subjugate your self--causing alienation.

If you're normal and you fail, you're fucked.

If you're weird and fail then you might alienate people and be fucked.

If you're weird and you make it, of course, you get love, attention, money and all that other stuff that artists and businessfolks work for.

On your own terms.

You bring the world to you.

Looking for one true believer.

If you see business as a spiritual pursuit AND understand that that should make you more money more enjoyably than seeing it as unholy and divisive, then please contact me.

Maybe you have a trust fund. Maybe you made your own money. Maybe you have enough to know that protecting it as fervently as you have is making you boring and stiff.

Maybe you just understand rationally that you'll never go without food, shelter or clothing.

Maybe you're tired of being rich and scared. You did what was expected of you and never felt the sense of "arriving" that you thought was promised. Even though others see you as arrived.

Maybe you just don't give a fuck anymore.

I don't know.

Hell, maybe you just want to be rich, free and safe.