White Holes

Physicists are starting to theorize about the existence of white holes.

What's a white hole?

Take a black hole and turn it inside out. Instead of being so dense that it sucks in and destroys everything around it, a white hole is so light (?) that it constantly creates new energy, light, matter--whatever (untangibles if you ask me--and have been following my physics-themed posts).

There's no coincidence that White Gold is named White Gold. It's structured to act like a white hole--even though I named it seven or so years before I ever heard of white holes.

The whole idea is that is you go through the horror of the unknown and learn to master your own fears, you will eventually gain access to the permanent, ever expanding core of what's going on. And will experience joy, growth, money, love--whatever it is you seek--in limitless quantities.

White Gold the corporation assumes that the detritus of such an exploration--the record/produce/story/map and simultaneous proof--will be invaluable to those interested in growth in any and all forms.

Basically, the idea is that if people will go through Basquait's trash for shit he threw out and his grocery lists, pay $50K for a pair of ripped and stained vintage Levis, buying $1.7 mil Bugattis, and watching cheap home videos of Timbaland and Busta Rhymes in the studio fucking around--then there is a market for a truly creative corporation that approaches commerce itself like a canvas.

Creative works--music, movies, books, tv shows--magazines and the like will be the core, but the satellites will be clothing lines, management tomes, consumer electronics, furniture--anything we feel like. Content, values and craftsmanship all exist on a continuum--having manufacturing standards doesn't negate your creative if you've got integrity. Lighten up folks. It's supposed to be fun.

Do anything!

White Gold is the first but these Uber Brands are the future. Brands that take other brands and give them meaning. Well, that's old school terminology--these brands will simply emanate light. And attract those interested in bathing in that type of light.

Like graffiti artists doing shit for Nike but bigger. This time we'll be pimping (very lovingly and relaxedly) them instead of them pimping us. We'll outsource to Nike and take the swoosh off. Have Lexus building cars with our name (or not) and our values. Have Savile Row working for us.

This is about having artists in control of the whole shebang and subordinating the suits, rather than having the suits in charge and subordinating the artists.

That's what people want. And that's what they'll pay for now that the suits have proven themselves incapable of generating enough high quality content to sustain interest.

What, did they think us artists wouldn't get better at managing accountants and directing lawyers?

They certainly haven't gotten any better at making art--they don't have the time.

I don't give a fuck about telling someone off. I don't often do it, but I'm not afraid of a fucking CEO with his own island. He's probably a scared child with an iron-clad work ethic and an overwhelming, though thoroughly repressed desire for rest, play and fun. In other words--a sold-out punk.

And we make better beats, movies, books--all premium, all true, all real and all premium.

No counter-culture moping victim pimps and no mainstream chipper alpha dog whores.

Just straight razor's edge. (With props to both Somerset and Occham.)

There's the future for you. It will be financed by allowing content prices to float--$14 songs, $24 movies, $160 DVDs, etc.

If you want in, hit me up.