2008, Bay-bee

I don't do resolutions. Too Judeo-Christina guilt. What's wrong with us? Nothing.

With the only thing even holding us back from permanent bliss is the idea that there's something wrong with us.

Fear, baby, feear.

Conditional love.

I'm more of the unconditional school. And when I say unconditional, I mean unconditional unconditional. Not your run of the mill, think good thoughts and maybe have a good weekend New Age hooey.

So, with that in mind, here's what I want this year.

And please realize that I want all of this to come into my life calmly and gently. ANd I want it to come to me--no shopping, searching, working, hoping or praying.

In return, I'm more than willing to do what I want the entire year. Moment by moment, day by day.

I want a house. And not just a place to drop my shit--I want a palace. Since we're starting at the top, let's put it somewhere where real estate is prime. ANd I want lots of windows, radiant heating on the floors, stainless steel appliances, granite, marble, ceramic tile--the whole nine. New roof, double paned windows, walk in closets, etc.

Ideally it will be downtown and I'll clear the rest of the block and make an estate of it. Some underground parking and a theater, but the house doesn't have to be too crazy ten to twenty mil should do it. The land is what's gonna be the kicker.

In my garage I want a Lexus LS430h. In either gold or red. With leather seats, the upgraded rims, the ML sound system, etc. And a matching Lexus hybrid SUV. If they make them.

I want new furniture. I say new, but really I want furniture. As I've been living at my moms for the last 5 years, I don't have squat. A couple items, most of which can be sacrificed for the cause. I want a red leather living room set and nice, large Persian rugs, handmade. probably in tribal style.

I want two new motorcycles. I'm happy with my CBR600, but want a new one in better condition. I realize I've spent my whole life conserving, economizing and skrimping. SO much so that it's likely fucking upu my art.

I want a Harley Heritage Springer--maybe with ape hangers, definitely chromed out and in red/wine, with one of the old school tractor or police seats--and I want a Honda CBR1000RR. Red, natch.

I want someone to option my book for a movie. Could be the gy who has it right now, could be someone else. Doesn't matter to me. I've long since stopped trying to make horses drink. Most of these motherfuckers can't even admit they're dying of thirst.

I want to sell enough books to bring in $50K a month, after taxes. And I'll need a line of credit around $5-10 mil to get the whole operation up and running.

Actually, I'll likely need more than that. Let's just say $50 mil.

Which means I'll need to be making a whole lot more than $50K a month. So let's say a mil a month, after taxes.

I want high end clothing labels and consumer goods producers to approach me about making custom products for White Gold. Without their branding.

The initial White G line: Borrelli jeans and cashmere sweaters, Nike sneaks, Red Wing boots (if, that is, they can still make them like they used to in the 60s, right now they're looking a bit harried and grunge--even at $250 a pair). As mine would likely cost a couple thou a pair, they should have the time and money to put their best people on the case.

That's what White G's all about, by the way. If you've come in late--high end mass production shiznit. Starting with the core--books, music, ideas, images, televison, film..

And surrounding that with the cell phones, cars, shoes, tunics, socks and undies we all need to do out thang.

Top of the line, mass produced and even outsourced (to the best manufacturers in the world) classic American culture, design and stuff.

Then White G designed cars, stereos, and just about anything else. We'll handle the ideas-the un and intangibles--they'll handle the tangibles. We'll pay them more than they get for their top of the line stuff.

North Face should make the down. I haven't settled on anyone for the leather goods yet--but check back.

I want a beautiful, light, open, airy warehouse space for the offices. All the manufacturing and distribution will be handled by third parties but we'll need a home base for the nut crunchers and accountants. In house counsel, point people, aspiring VPs and contract killers. I've actually got my eye on one nearby, but there could be a better option out there.

I want a couple-ten thousand of studio gear. Make that $50 grand. Plus another $50 for the build out. Aw, hell, while we're doing it, let's do it right. A mil for the studio, plus another mil for the property.

It should be in a big building with an upstairs for a painting studio. We'll put the video production stuff over at the office with the suits and nut crackers. Might as well have a post-production lab as well. If we're going to be doing movies. We'll also need a floor for the web guys. They'll might need a small skate ramp or something. Nah, scratch that, that's too 90s dot com--they can skate on their own time.

Of course we'll need room for sewers and design people. Storage for one-offs and samples, etc. Within a few years we'll likely need several buildings next door for furniture, product design and the production companies--film and TV. (Question, will those even be different things in the future?)

What we'll have on site will be small compared to what we do. It's likely best to have most of the workd farmed out--but some producers may like to have computers and tools around, of course, and bring their people in. Whatever works. It's not like they're making cars.

Well, they will be, but maybe not on site.

Actually, maybe they will be making them on site. Mock-ups and models anyway. Who knows--but one warehouse should do it for this year.

This and our business model, along with the most powerful and fastest growing brand in the world should be enough to pull the best designers, hustlers, producers and creative folks. Artists as well. As long as they're over their money/punk/counter-culture hangups. Which I think pretty much everyone under 26 (who didn't grow up with money) is these days.

We'll need a couple hundred thou for goodies as well. Panasonic DVX-100Bs, Mac Pros, MacBook Pros, all sorts of editing and effects software, plasmas, huge monitors, etc. Maybe a music studio for HQ as well--it would be nice to have my own and one for other artists so I can leave my stuff up on the board, etc.

As I mentioned, I want all this to come to me. I want to get more myself and more relaxed while I blow up. More fierce and a better negotiator as well. Working with Hollywood rats and clothing kooks might not look like it would further my enlightenment, but it's got to or everything's for shit.

The whole deal is that someone makes a company where the head is more relaxed, happy, joyful and fun than the feet. Or make that--where the whole thing is alive, present and doing the damn thing.

While dealing with precedent-setting contracts, shipping qualtity, putting the screws to Chinese factories, etc.

We've got to see it as a spiritual pursuit or it's all for naught.

I can't wait to show the Mark Cubans, David Geffens and Jay-Zs of the world how much money they could have made if they hadn't sold out so fucking cheep.

If they spent absolutely no time pandering to the least common denominator.

Let the fucking lowest common denominator come to us. This won't be any RockaWear $60 hoodies with Donal Duck all over 'em.

I'm'n'a show these motherfuckers how to be grown.

And have 50 rethinking his branding approach.

Peece in 08.

My dinner's ready.