Je ne suis pas correct about the World Cup event.

I did the right thing.

I was afraid (the root of all challenges), and afraid I had been afraid.

What we want so often runs counter to what we're "supposed" to be doing.

After 2000 years of repressing our most holy instincts it's no surprise we're a little gun shy. And a little confused.

But I don't even really want to write this.

World Cup--like the Holy Grail is the eternal feminine. Eternal support. Not to blow your wad. To resist that which you most think you want to do in order to gain that which you truly want—for everything to continue.

And when you do that


{....ah whatever..]

White Gold=mc(squared)

Alright, I've been fucking around.

I thought that businessmen were rational. And interested in money.

And I thought that artists were irrational. And interested in living.

But it turns out they're both just trying to make it through to Friday night. And god bless them, but why work to appeal to someone's rational mind or financial instincts when they're shut down?

And why work to appeal to someone's jubilant soul when they've squashed it?

Why push love when people barely even believe in sex?

From what I can tell, artists care primarily about money and businessmen primarily about time.

And ain't neither of 'em talking.

So fuck it. I've talked to CEOs and marketing geniuses, artists and new age gurus, magazine editors of every ilk and I can't say that one of them wanted to be happy if it meant changing their mind. They're all in dogmatic survival mode DESPITE their own stated interests. I've also read their books.

And we ain't gonna be friends and they ain't gonna put me on, so....

Fuck it. It's a hostile take over.

I'm taking it to the streets.

All White Gold has ever said is E=mc2. (That's Energy = mass times the speed of light squared.)

And White Gold is right. Just as Einstein was.

And just as valuably.

If you believe in science on any level--at all--you believe in White Gold.

The material economy--all this shit around us--is energy. Matter is energy.

Say it four times, cause you're living as if it weren't true.

Matter is energy. Matter is energy. Matter is energy. Matter is energy.

That's not some airy-fairy butterfly, purple pirate-shirt jack-off bullshit, that's a proven scientific fucking fact.

And the amount of energy in every material object is enormous. Specifically it's the material times the speed of light squared. Again, this is a scientific fact upon which much of our entire daily experience rests. It has been proven again and again and again and again. It may be the most popular fact in the world.

But the amount of matter in any object is but a hint of a shadow of the true value and nature of an object. It's a pale, flickering, misty speck of a reflection with piss poor reception.

That's not opinion but scientific fact.

And we still base our entire economy on dead matter and repress our energetic origin. We value, trade, covet, hunger for and honor material goods and scorn, belittle, shame, humiliate, discourage, and demonize feel.

(Now don't beat yourself up over it, that just more of the same--in fact anything that makes you feel guilty, dirty, bad or shameful is more problem than solution. And if you don't believe me, then you haven't yet truly committed to shame.)

Perhaps the best example of this is that our artists--those responsible for our greatest inspiration, whose work we toil just to travel to see--become more valuable after they are dead.

Which is fine, I don't give a fuck what people choose to do, but just know that what we're doing with this economy is the energetic equivalent of blowing up oil wells and sucking exhaust pipes.

Energy--our true nature--pokes through, of course. It's all we are. It's all everything has ever been.

And the economy has never been anything but a trifle in the bigger scope of things. And we've never had much real individual or collective power.

And so it never mattered much. A little disbelief--or inefficiency-on the side of a towering Redwood forty feet from the top didn't matter much. There was plenty else going on. Birds singing. Acres of roots. The whole canopy pure and protected.

But now.

Now the economy pervades every aspect of both public and private life. Our birth, life, love and death.

We are economic beings now as much as we may have once been cultural or religious or ethnic or tribal beings.

And all of a sudden, that tree doesn't look so tall. Or that forest so full.

And, more importantly...

The economy is growing like gangbusters world wide.

And it's fuel is the forest.

That's right. Matter--the material economy--is valued and it's production is growing worldwide--AND ITS FUEL IS ENERGY!

Tons of it. To make one little iota of matter, you need lots and lots and lots and lots of energy.

Other ways to say the same thing are: to make a little of something concrete requires huge amounts of the abstract, to make a little motivation requires significantly more inspiration, to make a single product requires ample R & D, and to make a little hate requires lots and lots of love.

And in a very real way we've simply thrown a sheet over what's valuable and call the shape we see valuable. But it's just a reflection.

And to grow that reflection even an inch requires a much larger depletion of the very real core.

Which would be fine if reflection fed us on every level. And we certainly need some reflection to live. Reflection isn't the devil that some Eastern religions would have us believe.

But the source it reflects isn't the devil either. And we're powerful enough now to put the light out if we continue to think that it is. (It would be out for our material selves only--as Vonnegut aptly noted, the planets, space adn 99% of teh universe would barely notice.)

If, that is, we continue to produce with faith and consume in fear.

And yes, it is that simple and easy. You get what you want by consuming what you want. Not by making money to buy what will later make you happy. Products are the byproduct of the feelings! The material exhaust of intent and inspiration--of energy. It seems like so much material work (toil) because that's historically what it has taken to get us to believe.

Put it this way, if salvation required us to produce with more faith and fear consumption more, Christianity and Judaism would have already saved the world (all religions would have saved the world).

The only way to save the world is to consume with faith and produce whatever feels natural. Whatever we want.

As babies our first breath is in. We consume. Our dying breath is out. We produce.

A spring is just starting as it consumes and all done when it produces. As are male animals during reproduction.

Most of our life is spent consuming, a fraction spent producing. Not even the craziest among us can produce more hours than they consume.

The world is a bountiful place. And our belief that it is scary and empty is what makes it so--for us. It is our insistence that production is necessary and holy and consumption is frivolous and shameful that has led us to where we are. Not the other way around.

And we can't work our way out of this one. We've gotta enjoy our way out of it.

Because as creative observers we get more of what we expect to see. And our economic decisions are the most powerful tangible tools we posses. This is scientific fact and not some wishful thinking scopp-gaa.

No one would suggest these days that one HAS to work for sixty years to make a couple billion dollars--because numerous folks have made billions overnight. But most still expect to work their whole lives and not even come close.

Most people expect very little from life. Both financially and energetically.

And life usually obliges. (It's a fascinating question to ask whether motivated toil itself creates significant value or whether remaining focused while fighting through perceived obstacles simply brings about the dual conditions of confidence and surrender (being present) necessary for value or inspiration to spontaneously arise. Certainly many books on the nature of scientific development, like Kuhn's The Structure of Scientific Revolutions, would argue for the latter.)

So why hasn't anyone built a business plan around our now 100 year-old scientific reality--around quantum physics? Why do we still formulate foreign policy on outdated thinking?

It turns out, people are very happy with Newton--getting hit on the head with apples. It's what they know. And they think it will keep them from having to go down the rabbit hole. Hell, the more apples the better, they figure. As the "excitement", the drama--the illusion of friction--lets them know they're alive. (As they've already detached from their own energetic source--being told it was dirty and sinful to consume or stay attached.)

And so you get both a people and an economy turned inside out and getting more so.

Until now. Now people are getting too battered and bruised to believe any more.

And now White Gold has presented an answer. And it's really, really easy.

Let me put it this way:

Energy is fucking. Energy is feelings. Energy can't be detached, and only willful matter can even pretend it's detached.

It's what we wanted forever, but what mommy and daddy told us wasn't proper. (Even though it's what they a) wanted and b) wanted for us as well).

But we have no way to value or exchange the primary currency of feelings: inspiration.

So we have to convert our own personal inspiration into motivation and go out into the world and move stuff around. The more inspiration (or sometimes neurosis), the more motivation, the thinking goes, the more time to feel your inspiration (later).

But this violates quantum law, which dictates that we must find what we're looking for. Or, more aptly, that we must succeed in attracting that which we insist is true for us. (Again, though this is detailed in a currently popular metaphysical book called The Secret, my sources are all scientists.)

So, with all our inspiration converted into motivation; and with our motivation tank half-full of the gnarliest, cobbled together, pulled from the depths of coffee, sugar and beer, slapped together and sent back to the front motivation, and our inspiration tank near zero after generations of working under this model; we attract motivation.

And get pushed around.

We often try to convert that pushing around (a perfect description of management, by the way) back into inspiration once we arrive back home, but we often lack the extra speed of light squared that conversion requires.

You know the rest of the story--we start pushing things around at home. In ourselves.

The good news is that this is changing. Kids today are much more likely to know what's real and original. The problem is that they've never seen anything real or original.

So they value sarcasm and irony: the ability to discern what's not real. (Which is just about everything produced).

Whole companies and communities and cultures are built around these toxic values. And they are constantly fragmented because it's impossible to build an identity around what one is not.

Because what we are not is not connected to us. We are only that which we are.

And because we can only become so cool before we are physically dead.

This is what both the business community and the art community is doing. Trying to differentiate themselves to a higher energy level or value. Because all we have currently chosen to value in our economy is differentiation. Deviation.

And the closer we get toward our cores--toward our souls--the more scared we are of ourselves. Which doesn't matter because it just doesn't work. How can you reach a higher energy level by working with something that requires an enormous input of energy?

Because the source is inexhaustible, that's why, but we as physical beings aren't. So we must strive for efficiency.

Which means we must value things exactly as the universe values them. Something which inspires us for two weeks must be more valuable than that which inspires us for two days. Just like that which feeds or clothes us for two weeks must be valued higher than that which does the same for two days.

Which means that prices for content must float. A book that inspires more people must be priced higher than one that does not. Same with music, same with magazines and movies.

What's interesting is that this is what we all want. Because we all want to work in these fields. To be real and not have to adapt arbitrary fronts to make ourselves "valuable" for business.

But we're afraid of consumption. We're afraid that the truest art would tell us that we're full of shit instead of telling us that we're holy. So we buy art that tells us we're full of shit. We buy art based on deviation. Shock. Being cool.

We buy guiltily. From exotic sources. They must be true, we guess. They're not us.

They must be real. Because we're fake.

Let me put it this way and then I'm out.

The Inuit Eskimos ended up where they are currently around 3000 years ago.

So we're all indigenous.

The question being what the fuck are we going to do?