Scared Money Don't Make Money

Maybe I should not try to not write on Sundays. Maybe this is a day I find too much inspiration from the good lord. Maybe I should take Fridays off.

I listened with rapt attention in church today while a woman in my bible study class talked about how god’s children are out of time—are eternal—and that while we may be in time to work or get to school, etc., we are not beholden to that paradigm. (Another great insight from bible class was that busy stood for “buried under Satan’s yoke” but I won’t get into that one at the moment).

I sat there thinking you’re right—so why do we still act as though we are at work, at school, and even at church? If we know there is an inner “non-time” that can save us from tsunamis, lead us to food or water, and help us find true love, why don’t we acknowledge it even slightly in what we do with our lives? Or believe that it can lead us to the pot of gold at the end of the rainbow? Why would every boss freak if we just walked out for two days. Or two hours? Why do we expect to be unhappy at work. Or a very simple one—why can’t we enjoy all the riches we’ve created? Why don’t we feel how rich and blessed we are? How can we be the world’s richest ever society and have such an astronomical of anxious kids, depressed adults, etc., etc., etc.?

How can we move faster and more efficiently than any people ever and never have any time? Where is the love?

But as I sat there in church I thought that I have been given the answer. By god. Through inspiration. I also know that this false poverty (time and otherwise) isn’t going to last long among the richest people ever. And that made me starving for it to get the frick moving. (Or bring it towards me if you prefer the quantum approach). So I decided to come here and pray about it.

So let’s go. I know that there is huge money out there that wants to spur belief—and access creation. And reap profits, gain fame, create valuable products and content, and do interesting things. And save the planet, bring about a new sense of community, etc. Well here’s your chance to get it all at once. You can now invest in White Gold.

I haven’t brought this up yet—cause I thought I was doing something more business (which made me less valuable, go figure)—but I wrote a book that’s perhaps the clearest example of the quantum culture I describe that I could possibly describe. All this business stuff now that I talk about has been inspired by the book. It’s the source and this writing is like byproducts.

So I’m not just talking jazz. I can also blow. And I realize we may have to take this case to the streets if we want to keep control, flip the script, and get the money. Once Zegna and Apple are coming to us it’ll be all over. We can name our price. If Whole Foods has developed something that’s culturally 5 years ahead, White Gold may be 10. I don’t know. And I don’t bring this up because I made it—everything I do is inspired by god. What I did was learn how to relax. The rest came pouring out. It was an end run from the start and I seem to have bet properly. Thanks to some great help from some great people and a lot of hunches.

But I’m sitting at home trying to scrape together $60 each month for my Sprint bill. It doesn’t take long but you’d be amazed at how much blood these punks can draw while extracting their pound of flesh. I can do it, it just feels inefficient to me. And I feel that there are a whole bunch of people sitting around being eternal for a few hours a week when with a little transition we could be doing it for hours a day. Days a week. Months a year. Decades a life. And that once we’re heading the right way we can close down 2/3 of the hospitals and just live the life we want in the first place. (How many more stories of I got sick, almost died and then saw the light can we take?).

And even better—and possibly the best reason to invest millions immediately—the sooner we create a meme that allows for both food and love, the sooner our children get to grow up straight into what they want. Without the missing 15 drunk years that it now takes (not to mention that there’s no where loving to come out). It’s my firm belief that the most creative, most valuable, most vulnerable people—often with the most to give—are the ones who end up dead, on the street, drunk, etc. These are the ones sent down here to make this an ambrosia-filled wonderland. To put right brained activity in every home and office. To fill our lives with the wonderful mystery of being alive, with feeling and wonder. With play and spontaneity. These are those who are so spiritual, so right brained, so alive that they just don’t fit. And we’ve made no room for them. With all our money we don’t have a witch doctor. A court jester, patroned painter, or personal tailor. Or a monk living with us to give us advice and counsel. We’ve professionalized everything and now professional people. The unprofessional, though we starve for it, we consider child’s play (and so get childish play and plays). Is it any wonder that our sex—our intimacy—is even becoming professional? Add up porn, impotence, and predictable sex and it’s hard to believe they’re a small fraction of what’s going on intimacy-wise. Didn’t we say we’d call uncle when sex got boring?

These right-brained folks know the score—everyone does their own calculus every minute of the day. And being big enough to make money from art these days is just stupid. The audience is so starved they’ll try to rip you apart. Another great reason to start slow and charge for the love.

And the answer right now to “is it worth it?” for the most sensitive of us, the most creative, and the most spiritual right now is no. There’s “be a self-help guru” (and the line is getting long) or buckle down and get a day job and paint about how much you hate it off the side. Living is simply too expensive for a van Gogh to get through. He painted for 10 years total—it takes 10 years now just to become the person who would paint the next shit!

And this isn’t necessary—and as we make a more loving culture and economy it will take less time—but right now you have to fight to become the person you want, then fight to relax, then fight to paint. It’s awfully hard to build a loving culture with that much fighting. It’s just too much. Right now we get better youth culture because that’s the only people who have time and support.

And from a straight business perspective—who wouldn’t start a company to develop the next 10 van Goghs if they had any faith? Van Gogh was worth millions a day in current dollars—perhaps a couple billion over his lifetime. Even a producer like Swizz Beats can make a $100,000 beat in ten or fifteen minutes (or could). If he was working for a mature audience—one who would pay $40 a cd instead of $14—well, you do the math. And if we had the only adult, spiritual, mature, vital album in the world, $40 would probably be too low. I’d price it higher.

What we’re going to bring is faith. There are Swizz Beats’ (like Kanye—who’s also a producer) who are dying to grow up—but lack the vision, time, or faith perhaps. Or maybe they know there’s no record label who could do it justice. Or maybe they’re just unwilling to put their vulnerability out there for $14.99 a pop. I wouldn’t. God bless Kanye for dropping it.

We’re also going to bring marketing know-how. And an understanding of the demographic. Because we are it. I’ll buy Timbaland beats (and believe me I’m going to try to get them as cheap as possible) and put something on ‘em myself. Or, perhaps someone will get hyped enough from reading this that we’ll just put the two together. If it comes together I know I can hear it. That I can guarantee.

And we’ll have the visuals. The framework. The book. What I’m talking about is a global takeover. At the last minute. Taking back the economy from the hands of death. Thanatos for you Freudians and Marcuse fans. We gonna put the Eros way up in it. The way we supposed to do from the get. As it was in the beginning, is now, and forever shall be.

It’s gonna be sticky in just the right way, yo! Non-stick! True Tempered!



Ps: When deciding if you want to bring your money, realize that you will be asked to extricate your fear, concern, expectations, etc—so that we may make love with it. We’ll keep an eye on the bottom line but this ain’t your mother’s company. We take naps. We breathe. We cook lunch. We chill and think. Then we roll. It might take minutes, it might take years, but really, what else is there to do?

Love,

Eben