White Gold: The Eternal Appeal of Peace (and the Car I Want)

White Gold

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Monday, January 3, 2005

The Eternal Appeal of Peace (and the Car I Want)

A little housekeeping here:

I might just start jotting down notes. My spring is springing and I know y’all are smart as a mug anyway. (Note to business—a lot of us is smarter than you. Another reason to start hauling ass upmarket and up-vulnerability, yo.)

A few notes from this morning:

Lexus: please tell me the ’06 GS 300 will be available in a hybrid. This is what I want. Gold with naturally tanned ivory leather and the stock 17” wheels. (White Gold—get it?) Any Lexus GMs out there? I’m not feeling the Prius but I want the efficiency. It’s not a design thing but a content thing. A values thing.

What do people think about a gym that isn’t a temple to unconsciousness? My gym has TVs in the locker room and techno music around the clock. Is this really what people want? I consider it an attention span workout but would end up feeling much more loving if my gym felt like a nice yoga studio. This seems like a slam dunk to me. Maybe not in Chicago first—and maybe not at the price I currently pay, but people come on. Getting healthy is getting healthy.

If you get me started I think just about everything should feel like a yoga studio. If you ever have the chance, go to Transitions Bookstore in Chicago and feel it. Close your eyes and feel it as you walk in. (And ask yourself what they could do if it weren’t in a strip mall). Then go next door to Best Buy and feel it. Then ask yourself what a brand can do to position itself most competitively for the emerging spiritual market. There’s just no way insanity can compete with sanity. No matter how sticky it is. The only way for Best Buy to “grow” is to set the TVs to porn and have free Jolt at the door.

I’ll take the love anytime.

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